Sowing the Seeds of Success
“Alone we can do little; together we can do so much”. With this as their belief, four smallholder farmers led by Mr. Sudarshan Subhash Purkar took their first steps on a long and purposeful journey. What started as an informal understanding between these smallholder farmers quickly transformed into a movement of farmers which has grown today into the leading fruits & vegetable export company from India servicing over 18,00 registered farmers that cover 3000 acres and 5 crops.

‍Freshhub’s vision was clear: To build people, processes and practices to enable and empower smallholder Indian farmers to compete with the best by cultivating the highest quality fresh produce. Since its inception, Freshhub remains fully committed to helping farmers overcome the barriers to finance, technology adoption and product value addition.

In time, Freshhub self-contained infrastructure encompassed an agro-advisory team, a world-class pack-house, cold storage facility and a technology backbone to help achieve scale meaningfully. Soon enough, Freshhub Farms became a hub of value addition by building and operating an agri-value chain that was efficient, expedient and innovative.

While building Freshhub Farms, there was an acute realisation that post-harvest losses not only imply wastage of food but also represent a colossal waste of human labour, agri-inputs, financial investments and scarce resources like water.

The ultra-modern campus of Freshhub Farms helps farmers access the latest technology and processing infrastructure, follow global best practices and offer the highest quality fresh products to discerning consumers globally.